Been a while since I updated my RSS aggregator, NetNewsWire. Went to do that today only to find that it had been purchased by NewsGator. Great, I thought – here goes another simple/fast/excellent tool, about to be ruined by upstream acquisition. Stoked to find that not only is NNW basically the same product as ever, but NewsGator has done a brilliant job of integrating desktop code into their online service.
First launch required me to create an account on newsgator.com, then allowed me to sync my locally stored feeds to them. At home, was able to do the same and merge my subscriptions into the same collection, giving me access to one constellation of feeds from both work and home.
Icing: NewsGator’s web UI lets me browse the same collection from any browser. The power and smoothness of desktop apps, the universal access of a web app. Nice to see a merger gone right for a change.

Trying to come to some understanding of all this recent discussion about attention vs. intention vs. old-school eyeballs.