Culture jamming in bookstores: Avant Game has launched the Ministry of Reshelving project, which encourages people to visit bookstores and re-shelve incorrectly categorized books. Steps 3 & 4 in the reshelving guidelines:
3. Go to the bookstore and locate its copies of George Orwell’s 1984. Unless the Ministry of Reshelving has already visited this bookstore, it is probably currently incorrectly classified as “Fiction” or “Literature.”
4. Discreetly move all copies of 1984 to a more suitable section, such as “Current Events”, “Politics”, “History”, “True Crime”, or “New Non-Fiction.”
They also post a clarification on the site:
Note: this project is not a critique of bookstore culture, the state of the shelving industry, or even of pervasive government surveillance. It is merely an observation that 2 + 2 = 5, and 5 is no longer fiction.
Photos at Flickr.