Guitar solos are self-indulgent. The bridge is always boring. Verses are repetitive. Everyone knows four minutes is way too long for a song. What we really want is the hook – the essence. Give me a meaty riff, and ditch the rest. Radio SASS (Short Attention Span System) “creative editing” to the rescue.
Short Attention Span System takes the playlist and musically condenses songs to their essence. Through time compression, you get the memorable heart of each song, with an average length of aproximately two minutes with NO self indulgent guitar solos, NO long intros, NO repetition of choruses again and again. Radio returns to the snappy song length of the 1960s.
In other words, everything long is bad. Because time is an inconvenience, and self-absorbed artists with no respect for your fast-paced lifestyle are wasting it. Ummm… ewwww? So what happens to Hot Rats? Cosmic Charlie? Fool in the Rain? Mothership Connection? Born Under Punches?
But look on the bright side — nobody cares!
Radio SASS starts out with the memorable beginning, followed by the best verses, best chorus and then wraps it up just as you remember … Will listeners object? The answer is no. Several focus groups conducted by Harker Research show that most people don’t even notice.
Also interesting here is the name of the service: “Short Attention Span System.” Since saying that someone has a short attention span is generally considered a bit derogatory, this represents a sea change. SASS must think that people are not only aware of the fact that they have short attention spans, but also don’t think of that as a bad thing. The marketing here is aimed at the heart of what has traditionally been considered a human weakness, or a negative aspect of media snack culture. Kind of like selling potato chips under the name “Obesity Chips.”
And, oh yeah – the new protocol is patented. You can patent butchery?