Federated Media is delivering collective bargaining power for bloggers. John Battelle‘s media startup has been brewing (on Birdhouse) for months, and has just announced a major round of financing through JP Morgan Partners. The idea, as I understand it, is to allow a distributed network of bloggers to pool their traffic for optimized placement with major advertisers. The network will also aggregate and spotlight content selected from its bloggers as a virtual news/info site.
I think they’re onto something great here. Congrats John!