Shop the Perimeter

J-School professor and Birdhouse Hosting customer Michael Pollan, author of The Omnivore’s Dilemma, has a new book titled In Defense of Food – a common-sense manifesto for eaters. Fittingly, Pollan is blogging this month at omnivoracious.com. Don’t have time to read the book? Pollan gives away the kernel:

  • Don’t eat anything your great-grandmother wouldn’t recognize as food.
  • Avoid food products with more than five ingredients; with ingredients you can’t pronounce.
  • Don’t eat anything that won’t eventually rot.
  • Shop the perimeter of the supermarket, where the food is least processed.
  • Avoid food products that make health claims.
  • Eat meals and eat them only at tables. (And no, a desk is not a table.)
  • Eat only until you’re 4/5 full. (An ancient Japanese injunction.)
  • Pay more, eat less.
  • Diversify your diet and eat wild foods when you can.
  • Eat slowly, with other people whenever possible, and always with pleasure.
Music: Herbie Hancock :: Solitude

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