Shop the Perimeter

J-School professor and Birdhouse Hosting customer Michael Pollan, author of The Omnivore’s Dilemma, has a new book titled In Defense of Food – a common-sense manifesto for eaters. Fittingly, Pollan is blogging this month at omnivoracious.com. Don’t have time to read the book? Pollan gives away the kernel:

• Don’t eat anything your great-grandmother wouldn’t recognize as food.
• Avoid food products with more than five ingredients; with ingredients you can’t pronounce.
• Don’t eat anything that won’t eventually rot.
• Shop the perimeter of the supermarket, where the food is least processed.
• Avoid food products that make health claims.
• Eat meals and eat them only at tables. (And no, a desk is not a table.)
• Eat only until you’re 4/5 full. (An ancient Japanese injunction.)
• Pay more, eat less.
• Diversify your diet and eat wild foods when you can.
• Eat slowly, with other people whenever possible, and always with pleasure.