Before there were Shriners driving tiny cars in stupendous fezzes, before the advent of tinfoil-helmet-wearing denizens of alt.black.helicopters, before there was Rogaine and hair transplants and “Ladies will love you” infomercials, there were ordinary Joes just like me seeking ever-elusive hair re-growth methods. Available solutions were on par with perpetual motion machines – like this marvelous Hair Hat advertised in Popular Mechanics, 1928.
This new inventionâ€”the result of an experience gained in treating thousands of cases of baldnessâ€”is in the form of a new kind of hat. It is worn on the head just 10 minutes a day. No unnecessary fuss of any kind. Just put the hat on your head. Wear it 10 minutes. And thatâ€™s all there is to it. Sounds impossible, doesnâ€™t it? All right. Then let me emphasize this fact. I donâ€™t care how thin your hair is. I donâ€™t care how many treatments you have taken without results. Unless my discovery actually produces a new growth of hair on your head in 30 days, then all you need do is tell me so. And without asking one question, I will instantlyâ€” and gladlyâ€”mail you a check refunding you every penny you have paid me.
How does it work? “My new invention gets right to the cause of most of hair troubles â€” the starving dormant roots.” I’m thinking the technology was more akin to the placebo effect, but who am I to say?