What’s wrong with this picture? Hint: It’s not the loafers on our mystery model. Size of CompactFlash card: 1.5″ square x .25″ thick. Surface area of impenetrable plastic container: Unaccountably vast. Not to put too fine a point on it, but this kind of packaging waste makes me feel ill. Clearly it serves no purpose other than to make the product stand out on the shelf. SanDisk marketing droids, listen up: If I see your product on the shelf alongside a similar product in less wasteful packaging, I will choose your competitor’s product, even if I have to pay a bit more for it — just to send a message. And don’t even get me started on the difficulty of opening this kind of container, which has become inexplicably ubiquitous. Seriously, it’s a mystery – how can this much technology go into making the package “pretty,” so little thought go towards even the slightest shred of environmental awareness, and so little concern be granted the poor consumer who has to figure out how to open the damn thing? I just don’t get it.
I feel like Andy Rooney.