What I’ve learned about Google’s AdSense over the past three weeks:
1) AdSense makes sense for topic-specific sites and pages. Multi-themed sites like this one confuse the heck out of it. The topic is always changing, so Google deals with it by categorizing the homepage according to the top post the last time its bots swept by. Which is why you’ve been seeing ads for Ronald Reagan memorial statuettes for the past week (thanks for your ironic emails about this, but I was enjoying the perversity of it all :)
2) Unless people click on the ads, I don’t make jack. And birdhouse readers don’t click on ads (not that I blame you). The bottom line is… well, my agreement says I’m not supposed to talk about that. Let’s just say the birdhouse ads might buy me one used CD a month. Or one lunch. Depending. Kissthisguy is faring roughly 25-50% better than with standard graphical banners served through Burst Media, no complaints there.
3) AdSense lets you filter ads by URL, but not by entire category. I don’t want ads for other hosting companies appearing here, so I started filtering those out. Trouble is, there are a heck of a lot of hosting companies advertising through AdSense, and it was becoming an un-fun game of Whack-a-Mole.
I’ve removed the AdSense block from the homepage, leaving it on the more topic-specific permalinks. We’ll see how that affects my ongoing pursuit of the god-almighty electric plasma peso.