Finally starting to put energy into updates at kissthisguy.com again, and today signed up for Google’s AdSense. Replaced the mid-page graphical ads from Burst Media with context-sensitive text-based ads. Burst pays per impression; AdSense pays per click. Weirdly, Google won’t disclose exactly what they pay, though they make a vague reference to paying as much as or more than competitors. We’ll see.
I was most interested in using AdSense to see how well they could parse misheard lyric pages in real-time. If ads were targeted well enough that people could purchase the album from which the mondegreen originally comes, I figured things might go very well. What I’m seeing in the first couple of hours is that Google is succeeding at placing almost exclusively music-related ads (and no PSAs), but only a small percentage of ads are targeted specifically at the artist in question. Still, that’s a big improvement over Burst’s totally unfocused scattershot placement. I’ll be curious to see how things tally at the end of the month.
Another benefit: AdSense ads don’t blink, flash, or buzz.