Daring Fireball makes some good points about the shrinking Macintosh market share.
Fifteen or 20 years ago, personal computers were generally only purchased and used by people who were “into” computers. Today, however, many computers are purchased for use as generic business machines, modern-day typewriters and adding machines.
It does seem that the more people are “into” computers, the more likely they are to be Mac users (not suggesting a direct correlation, only a perceived correspondence). And it is gratifying to see some journalists grok that comparing Mac and PC marketshare is comparing apples and oranges, so to speak. Apple doesn’t try to compete in all computing market segments. May as well critique sports cars or riding mowers for not having the same marketshare as SUVs.