Ello was founded as a social network devoted to never selling or sharing your data. Diaspora was founded as a social network devoted to decentralization so no one could “own” your data. Google Plus offered a better experience than Facebook in dozens of ways. There have been heaps of Facebook alternatives over the years, and they’re all virtual ghost towns. Why can’t any of them succeed? Because Facebook has one feature no one else can replicate: ALL OF YOUR FRIENDS ARE HERE. Now, with many of us fed up and looking for alternatives, I’m asking: How can we break FB’s monopoly on ALL YOUR FRIENDS ARE HERE? Until we do, the number of people who truly leave the platform will be close to zero.