Greenpeace has built a site based on the look and feel of apple.com, but chock-full of information on the environmental impact of Apple’s products and flimsy reclamation program. I’m not sure it’s fair to single out one computer manufacturer, since the entire industry is toxic. But targeting Apple does help to make the point more tangible. Apple is renowned for their elegant but excessive packaging, and its left-leaning userbase probably assumes that just because Apple is “alternative” it must ipso facto be doing good stuff environmentally. Thought this was a very good point:
You can’t recycle toxic waste If Apple doesn’t drop the toxics from its products, it doesn’t matter how good a recycling program they have. Because toxics make recycling more hazardous.
I like this idea too:
We’re not asking for just “good enough.” We want Apple to do that “amaze us” thing that Steve does at MacWorld: go beyond the minimum and make Apple a green leader.
Apple has responded to environmental criticism in the past, and has even been named one of the Top 10 Environmentally Progressive Companies. Not sure how that squares with Greenpeace ranking Apple the fourth worst…
Anyway, the site is really nicely done, and drives the message home to Mac owners. It’s too easy to push uncomfortable truths under the rug when you’re involved in a love affair.