Wal-Mart has already committed to selling 100-percent sustainable fish in its food markets. They are already experimenting with green roofs, corn-based plastics and green energy (which is now used to power four Canadian stores, for a total of 39,000 megawatts, amounting to what some estimate is the single biggest purchase of renewable energy in Canadian history). Is this remarkable? Groundbreaking? Utterly confounding? Well, yes and no.
The motive may ultimately be profit rather than a genuine interest in eco-health, and their move to sell organic food may undermine the critical “small and local” ethos, and there may still be a dozen other reasons to avoid shopping at Wal-Mart, but you gotta admit there’s something very wonderful in this, “like flowers from a dung heap, like vodka from old potatoes.”