First in a series of loose notes from panel sessions I’m attending at SXSW 2007. This one was kind of light starter session on how to make your web site “totally Web 2.0.” All tongue in cheek because the real message was this: Ditch this insipid terminology ASAP, because clients out there think Web 2.0 is something real, as if it were a specification or something. Nothing but disappointment can come from that, and the backlash has already started. Yet we don’t want to throw the baby out with the bath water, because there’s a lot that’s good in it. But the way it was presented was hilarious.
Andy Budd Creative Dir, Clearleft Ltd
Jeremy Keith Web Developer, Clearleft Ltd
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