Loose notes from SXSW 2007 panel: Uniting the Holy Trinity (business, users, developers)
Cameron Adams Web Technologist, The Man in Blue
Sally Carson Interaction Designer, Yahoo!
Dustin Diaz User Interface Engineer, IMVU
Jonathan Snook
Why does a site fail? Because one of the three components is not balanced correctly. If any one of those is too large, then one of the other three is failing. Do your uses really need tagging? They may not even know what it is you’re trying to convey. Or you may have a whole lot of users, but if you’re not making any money, you’re failing. At Yahoo! there are over 1,000 developers. An agency may have 10. If you’re a freelancer you may have only yourself. If you don’t know the objectives, you’re set up to fail from the beginning. Also some good conversation on extreme programming / agile web development.
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