Turtle Egg Defender

Santo Que es mas macho? Sea turtle egg, or Mexican wrestler? Millions of Mexican men believe eating sea turtle eggs will enhance their sexual potency – an unfortunate reality for endangered turtles like the Leatherbacks.

Wrestler supreme El Hijo del Santo (“Son of the Saint”) has been appearing in ads assuring his fans that he acquired his super wrestling powers with no help from turtle eggs. Now that’s a role model. Also in on the campaign is Mexican supermodel Dorismar.

The model appeared in print ads wearing a slinky black bikini alongside baby turtles scurrying across a beach. “My man doesn’t need sea turtle eggs, because he knows they don’t make him more potent,” reads the ad’s caption.

Brilliant tactic. I’m trying to imagine how similar campaigns might appear in other countries where species are threatened in part due to demand for animal parts with alleged aphrodisiac powers. Which super-hunks or glamour-pusses are going to stick up for the rightful owners of Chinese tiger penises, or African rhino horns?

Music: Califone :: Pink & Sour