Why Marketers Need To Work With People Media

Loose notes from SXSW 2007 panel Why Marketers Need To Work With People Media

Tony Conrad, Sphere
John Battelle, Federated Media Publishing
Toni Schneider Automattic Inc

Discussion of new ways to monetize the blogosphere, to measure attention streams rather than just page impressions (especially as things like Ajax are making CPM metrics less reliable). Relationship between marketers and the blogosphere.

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Future of Online Magazines

Loose notes from SXSW 2007 panel The Future of the Online Magazine.

Rufus Griscom CEO, Nerve Media
Sean Mills The Onion
Ricky Van Veen Editor, CollegeHumor.com
Laurel Touby CEO & Founder, mediabistro.com
Joan Walsh Editor in Chief, Salon.com

This is the kind of panel we host at the J-School often; was surprised to see it so widely attended at this geek conf. The focus ended up being not so much on the future as on the present, but still interesting.

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The 4-Hour Work Week

Loose notes from SXSW 2007 session: The 4-Hour Work Week with Timothy Ferriss, author, The 4-Hour Work Week

If you work a 9-5, your boss isn’t going to let you get away with a 4-hour work week no matter how productive you become. But this session was packed with great advice for trimming inessential, repetitive and drop-able stuff from your daily schedule. Ferriss actually has accomplished the 4-hour week. Doubtful that you or I can, but some great advice for streamlining here. Room packed with people who, like me, feel like they can never get out from behind the 8-ball.

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Covering SXSW

If you’re reading this via the Birdhouse Updates mailing list, apologies – you’ve caught me mid-stream at SXSW/Interactive 2007, live-blogging (or near-live anyway) the conference. Birdhouse will return to the usual stream-of-whatever in the middle of next week.

Update: I’m going to delay a day on SXSW postings — too beat to wreet. Look for a double whammy soon.

Uniting the Holy Trinity

Loose notes from SXSW 2007 panel: Uniting the Holy Trinity (business, users, developers)

Cameron Adams Web Technologist, The Man in Blue
Sally Carson Interaction Designer, Yahoo!
Dustin Diaz User Interface Engineer, IMVU
Jonathan Snook

Why does a site fail? Because one of the three components is not balanced correctly. If any one of those is too large, then one of the other three is failing. Do your uses really need tagging? They may not even know what it is you’re trying to convey. Or you may have a whole lot of users, but if you’re not making any money, you’re failing. At Yahoo! there are over 1,000 developers. An agency may have 10. If you’re a freelancer you may have only yourself. If you don’t know the objectives, you’re set up to fail from the beginning. Also some good conversation on extreme programming / agile web development.

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Ajax vs. Flash

Loose notes from SXSW 2007 panel: Ajax or Flash?

Jonathan Boutelle, SlideShare

New round of religious wars brewing, whether Ajax or Flash is the better choice for interactive web apps, but it’s a false dichotomy. Conversation with someone who’s been in the trenches with both and has built a site that makes use of both technologies in parallel, using the right hammers for the right jobs.

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lonelygirl15

Loose notes from SXSW 2007 panel: lonelygirl15 case study, with editors and producers of “the show.”

This is one of those sessions I attended to “open up a circuit” – exposing myself to something I’d never otherwise discover. lonelygirl15 is a narrative story told in brief video segments that has a huge (as in, huge) following. For the first several months of its existence, the story was told as if by a 15-year-old girl video blogging her life, with a story centered around her parents involved in a religious organization called The Order, with sundry spin-off threads involving their attempt to get her to take part in an initiation ceremony.

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Keynote: Phil Torrone and Limor Fried

Loose notes from SXSW 2007 keynote: Phil Torrone and Limor Fried

Phil Torrone is an editor and chief hacker at Make: Magazine; Limor Fried is an MIT electrical engineer and hardware hacker extraordinaire, responsible for, among other things, open source plans for building home-brew cell phone jammers. In this conversation they discussed approaches to building open source hardware, and the many ways in which the process differs from OSS.

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Best Practices for Teaching Web Design

Loose notes from SXSW 2007 panel: Best Practices for Teaching Web Design

Taking one for the team here. Didn’t expect to learn anything new at this one, and didn’t, but since I’m teaching HTML to journalism students, thought I should be at this one. Mostly reiterating the struggle: We all know what we should be teaching, but practical constraints and .edu politics make it tough to get enough leeway to teach things the right way. Also a huge entrenched problem of HTML teachers not feeling the need to teach standards, or to even help students appreciate the subtle glory of semantic, well-structured documents. Schools want to go straight for the design and wizzy jugular before the basics are in place (felt like they were describing my life here).

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